Operations / Campaign Management

I help clients who do not have a marketing team yet, or who need an extension of their marketing team on an operational basis with regular reporting.

Performance Marketing Channels and App Store Optimization

  • Performance channel setups based on best practices and campaign execution on Paid Social, Apple Search, Display, Native, Programmatic, Affiliate channels:
    • Facebook, Instagram, Google UAC, Twitter, LinkedIn, Apple Search Ads, Outbrain, Snapchat, Pinterest, Mobile Ad Networks, DSPs, Affiliates (e.g. Awin, CJ, LS, PJ)
  • Facebook campaign automation for e-commerce apps via dynamic acquisition and retargeting funnels and dynamic creative templates
  • Apple Search Ads campaign automation based on MMP data to minimize spend on low volume unknown keywords and maximize ROAS with set of automated rules managed by scripts


  • Marketing tech stack tooling support on mobile measurement partner / attribution tool, in-app analytics tool, CRM tool, A/B testing provider, ASO tool, fraud prevention suite
  • Help prioritize product roadmap based on product audits and company goals
  • Run A/B tests via Apptimize and Google Optimize based on product audit and company objectives
  • Set up app tracking concepts from inception to implementation to achieve the optimal user acquisition and retargeting campaigns
  • Tracking integration via Google Tag Manager and implement 3rd party pixels (e.g. Facebook, Twitter, Google, LinkedIn Pixels),  A/B test setup via Google Optimize

Creative / Content

  • Deliver data-driven creative assets based on brand guidelines for any performance marketing platform and App Store based on creative and campaign audits
  • Support marketing teams with copywriting and high quality video assets
  • Conduct landing page and content tests via Unbounce


  • Run App Store Optimization (ASO): based on audit results, create testing plan and implement continuous optimization of text and graphic elements to increase visibility and conversion rate.
  • Hiring: support hiring with job description, resume screening and technical interview

Get In Touch

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