I first got involved in mobile marketing in 2011 by attending meetups in San Francisco. Afterwards, I joined a global mobile marketing agency where I was managing user acquisition and retargeting campaigns for apps and games, working with 150+ mobile ad network partners. Then I moved to the client side, working at companies like bonial.com, Delivery Hero and DaWanda where I was in charge of multi-million dollar user acquisition campaigns managing performance marketing channels (Facebook, Google, Twitter, Ad Networks, DSPs just to name a few).
I started experimenting with ASO in 2015, and since then have taken on major ASO projects for apps spanning a multitude of verticals. I enjoy working closely with product teams, analyzing user journeys and finding ways to improve conversion rates. I would love to chat and see how I can help!
My recent projects:
– for a US-based VPN app, leading to 30% higher visibility score and 25 more #1 ranked keywords within 3 months
– for a US-based health app, leading to 224% higher visibility score and 32 more #1 ranked keywords within 5 months (150% higher visibility score after the first update – app ranking top 10 for 60 new keywords)
“Alper has been a key partner in setting up, scaling and developing the Performance Marketing team at Gorillas from scratch. Alper supported me in hiring and onboarding team members, managing the team, setting up scalable account structures, launching new channels and optimising the channel mix. In addition, Alper has a strong understanding of the marketing landscape and knew the right tools and partners to empower Gorillas to run attribution, automation and better quality creatives. During our 12 month long partnership where our performance marketing investment grew more than 50x, I have experienced Alper as a well-rounded professional and friend who is always on top of things, is reliable, innovative and fun to work with. Thank you for building Gorillas together!”
“Alper audited our app at a time when we needed an outside pair of eyes to take a step back and reevaluate our planned actions. He did a great job of analyzing the product/running ads/app store presence, identifying our problems, providing ideas on how to approach them. He is well familiar with the mobile industry, a good listener (very important in this role, and not to be taken for granted), and a real professional who gives comprehensible and actionable feedback. Would definitely work with him again.”
“I had the pleasure to work with Alper at DH in the German team, shaping and driving the UA performance marketing strategy. Alper is an extremely bright individual who constantly challenged the status quo to improve our marketing strategy overtime. He is very good at working cross departments, leveraging and putting together different skills and expertises to achieve a successful outcome. He is very data driven and analytical with a leadership style that inspires the people around him to always strive for excellence. I would totally recommend Alper for his next professional endeavors.”
“I worked with Alper throughout the years and his various positions was always impressed by his knowledge and expertise of the industry. It was an absolute pleasure working with him and I hope to cross paths with him again in the future. I would highly recommend his services to companies that are in need of mobile growth and expanding their app user base.”
“Alper and I collaborated over a number of years to drive profitable and scaleable user acquisition for Retale. He is very data driven in his approach, yet still has the flexibility to experiment with new strategies that may be less proven. Examples of these initiatives included seasonal creative sprints and publisher whitelist test campaigns. Overall, this experimentation and collaborative thinking helped Retale overcome the competitive / ROI pressures for marketers in a niche vertical. “
“I worked with Alper when he was managing UA campaigns for Bonial (Retale) on the AdColony platform. A large part of the success was owed to Alper being open to testing a variety of strategies and providing us with insightful data, in exchange helping us better understand the value we were driving on the campaigns. Always a pleasure to work with, I highly recommend Alper to any business looking to hire someone who can manage and scale their growth activities.”
“I worked with Alper in DaWanda’s mobile team. At the moment he joined team, we could immediately see his impact, improving hugely not only the marketing side of the apps, but organizing and managing all data part as well. Would gladly work again with him in the future, if possible!”
“Alper was in my team at Delivery Hero, and worked on a six digit mobile growth budget strategy. He is a self driven professional with extensive knowledge in mobile marketing who you can always count on. Alper improved the performance of the existing mobile campaigns in DH, and helped me develop a data driven approach to growth within the company. It was a please to work with Alper and I enthusiastically recommend him as a promising team member.”
“Alper did an app store optimization project for us (for a number of apps across different platforms) and he did an absolutely great job! His approach was very professional and comprehensive, his analysis robust and his recommendations were clear and detailed. He also helped us implement the changes, and set up tracking to monitor results and keep on improving. We were extremely pleased working with Alper and would recommend him to everyone looking for a hands-on expert in mobile marketing!”
“Alper managed performance marketing campaigns at Kaia Health in a wide range of channels including Facebook/Instagram, SEM, Outbrain, Apple Search Ads and more. With Alper, our subscriber base grew by more than 10x in 12 months at decreasing acquisition costs. He professionalized the tracking system and managed campaigns in a data-driven way, while helping to implement a process for structured creative testing. Alper consistently brought up new ideas for channels to test and made suggestions beyond user acquisition to improve the conversion funnel across the entire customer journey. If you are looking for 360-degree performance marketing management I can highly recommend to have a chat with Alper.”