About

Full stack marketer, strategist, executor:

  • 8+ years experience in marketing
  • 6+ years in performance marketing
  • 100+ user acquisition campaigns with annual 8 figure budgets
  • 40+ apps in 10+ verticals worldwide
  • Clients regularly featured on App Store, TechCrunch, Forbes

  I first got involved in mobile marketing in 2011 by attending meetups in San Francisco. Afterwards, I joined a global mobile marketing agency where I was managing user acquisition and retargeting campaigns for apps and games, working with 150+ mobile ad network partners. Then I moved to the client side, working at companies like bonial.com, Delivery Hero and DaWanda where I was in charge of multi-million dollar user acquisition campaigns managing performance marketing channels (Facebook, Google, Twitter, Ad Networks, DSPs just to name a few).

I started experimenting with ASO in 2015, and since then have taken on major ASO projects for apps spanning a multitude of verticals. I enjoy working closely with product teams, analyzing user journeys and finding ways to improve conversion rates. I would love to chat and see how I can help!

My recent projects: 

  • Grew a global health app’s active paid subscriber base by 7.3x within 10 months through multiple performance marketing channels with net LTV > CAC
  • Audited 20+ apps’ performance marketing channels (Facebook, Apple Search Ads, Google UAC, Snapchat, TikTok, Twitter, Pinterest, Outbrain, Mobile Ad Networks) in different verticals, leading to 20-80% better efficiency in media spend ($10k to $100k+ per month in savings)
  • Ran App Store Optimization (ASO) Strategy:

   – for a US-based VPN app, leading to 30% higher visibility score and 25 more #1 ranked keywords within 3 months
   – for a US-based health app, leading to 224% higher visibility score and 32 more #1 ranked keywords within 5 months (150% higher visibility score after the first update – app ranking top 10 for 60 new keywords)

  • Launched Twitter from $0 to $50k/month spend in 3 months, Snapchat from $0 to $400k in 4 months, Apple Search Ads from $0 to$ 20k/month in 2 months as new sustainable channels for multiple brands
  • Automated Apple Search Ads campaign management based on MMP data to minimize spend on low volume unknown keywords, maximize ROAS and automate discovery of new keywords with customized automated rules managed by scripts
  • Improved D1 retention rate in a dating app by 4x in 8 weeks through conducting multiple monetization experiments
  • Achieved continuous ROAS improvement in a health & fitness app through creating and testing 116 ad concepts up to 15 variations on Facebook Ads
  • Set up modernized marketing campaigns optimization and creative concepts frameworks for internal teams
  • Created and implemented 20+ app tracking concepts for multiple verticals (on Adjust, AppsFlyer, Branch, Singular), from e-commerce to subscription-based apps to enable automation in user acquisition, retargeting and CRM campaigns
  • Improved CRM automations through activation, re-activation, conversion, win-back campaigns and omni-channel CRM strategy
  • Supported companies in onboarding new attribution partners, CRM tools, ad monetization platforms, CDPs and other MarTech tools like Braze, CleverTap, Iterable, MoEngage, Adjust, Appsflyer, Singular, MixPanel, Segment, Interceptd, SearchAds etc.
  • Ran mobile ad traffic fraud audits, set up customized anti-fraud rules based on the app user lifecycle which led to $1k-$15k/month in savings
  • Ran workshops on ASO, conversion funnel optimization, in-app analytics and attribution, data-driven creative assets planning, CRM strategy and automation, multi-platform performance campaign setup and automation, audience refinement and brand management
  • Set up Facebook pixels through Google Tag Manager (GTM) and integrated with Google Optimize to run experiments to accelerate CRO efforts through landing pages
You can find out about my previous full-time roles on my  profile.

Testimonials

“I had the pleasure to work with Alper at DH in the German team, shaping and driving the UA performance marketing strategy. Alper is an extremely bright individual who constantly challenged the status quo to improve our marketing strategy overtime. He is very good at working cross departments, leveraging and putting together different skills and expertises to achieve a successful outcome. He is very data driven and analytical with a leadership style that inspires the people around him to always strive for excellence. I would totally recommend Alper for his next professional endeavors.”

-Andrea Oggioni,

Mobile Marketing Manager

“I worked with Alper throughout the years and his various positions was always impressed by his knowledge and expertise of the industry. It was an absolute pleasure working with him and I hope to cross paths with him again in the future. I would highly recommend his services to companies that are in need of mobile growth and expanding their app user base.”

-Ravit Ross,

VP Global Growth

“Alper and I collaborated over a number of years to drive profitable and scaleable user acquisition for Retale. He is very data driven in his approach, yet still has the flexibility to experiment with new strategies that may be less proven. Examples of these initiatives included seasonal creative sprints and publisher whitelist test campaigns. Overall, this experimentation and collaborative thinking helped Retale overcome the competitive / ROI pressures for marketers in a niche vertical. “

-Bennett Caroll,

New Business Director

“I worked with Alper when he was managing UA campaigns for Bonial (Retale) on the AdColony platform. A large part of the success was owed to Alper being open to testing a variety of strategies and providing us with insightful data, in exchange helping us better understand the value we were driving on the campaigns. Always a pleasure to work with, I highly recommend Alper to any business looking to hire someone who can manage and scale their growth activities.”

-Niels Beenen,

VP Performance EMEA

“I worked with Alper in DaWanda’s mobile team. At the moment he joined team, we could immediately see his impact, improving hugely not only the marketing side of the apps, but organizing and managing all data part as well. Would gladly work again with him in the future, if possible!”

-Lucas Eduardo Frota,

Senior iOS Developer

“Alper was in my team at Delivery Hero, and worked on a six digit mobile growth budget strategy. He is a self driven professional with extensive knowledge in mobile marketing who you can always count on. Alper improved the performance of the existing mobile campaigns in DH, and helped me develop a data driven approach to growth within the company. It was a please to work with Alper and I enthusiastically recommend him as a promising team member.”

-OrkunEti,

Head of Performance Marketing

“Alper did an app store optimization project for us (for a number of apps across different platforms) and he did an absolutely great job! His approach was very professional and comprehensive, his analysis robust and his recommendations were clear and detailed. He also helped us implement the changes, and set up tracking to monitor results and keep on improving. We were extremely pleased working with Alper and would recommend him to everyone looking for a hands-on expert in mobile marketing!”

-Andriy Revin,

Operations Manager

“Alper managed performance marketing campaigns at Kaia Health in a wide range of channels including Facebook/Instagram, SEM, Outbrain, Apple Search Ads and more. With Alper, our subscriber base grew by more than 10x in 12 months at decreasing acquisition costs. He professionalized the tracking system and managed campaigns in a data-driven way, while helping to implement a process for structured creative testing. Alper consistently brought up new ideas for channels to test and made suggestions beyond user acquisition to improve the conversion funnel across the entire customer journey. If you are looking for 360-degree performance marketing management I can highly recommend to have a chat with Alper.”

-Gabriel Thomalla,

Co-Founder

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